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Behavioural Insights

Noted Experts

Lisa Kramer (@LisaKramer) is a Professor in the Department of Management at the University of Toronto Mississauga, with a cross-appointment in the Finance area at the Rotman School of Management and in the University of Toronto Department of Economics. She conducts interdisciplinary work in the field of behavioural finance, blending psychology and economics to study markets and financial decision making. She also has interests in neuroeconomics, investments, market seasonality, human decisions, mood, and emotions. Her research has appeared in economics, finance, and psychology journals, including the American Economic Review. 

(Source: Rotman

Richard Thaler (@R_Thaler) studies behavioral economics and finance as well as the psychology of decision-making which lies in the gap between economics and psychology. He investigates the implications of relaxing the standard economic assumption that everyone in the economy is rational and selfish, instead entertaining the possibility that some of the agents in the economy are sometimes human. Richard Thaler's books Misbehaving and Nudge are part of the OSC's collection.

(Source: Chicago Booth)

Daniel Kahneman is an Israeli-American psychologist notable for his work on the psychology of judgment and decision-making, as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences (shared with Vernon L. Smith). His empirical findings challenge the assumption of human rationality prevailing in modern economic theory.
With Amos Tversky and others, Kahneman established a cognitive basis for common human errors that arise from heuristics and biases (Kahneman & Tversky, 1973; Kahneman, Slovic & Tversky, 1982; Tversky & Kahneman, 1974), and developed prospect theory (Kahneman & Tversky, 1979). Daniel Kahneman's book Thinking, Fast and Slow is part of the OSC's collection.

(Source: Wikipedia)

Cass R. Sunstein (@CassSunstein) is currently the Robert Walmsley University Professor at Harvard. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. Mr. Sunstein has testified before congressional committees on many subjects, and he has been involved in constitution-making and law reform activities in a number of nations. Cass Sunstein's book Nudge is part of the OSC's collection.

(Source: Harvard)

Shlomo Benartzi (@shlomobenartzi) is a behavioral economist interested in combining the insights of psychology and economics to solve big societal problems. Benartzi’s current focus is online behavior: He studies how people think differently on screens. The end goal is to use this knowledge to design more effective information and choice architectures, which would improve decision-making for millions of people at a time. Shlomo Benartzi's book The Smarter Screen is part of the OSC's collection.

(Source: UCLA)

Dilip Soman (@dilipsoman) is a Professor of Marketing and holds the Corus Chair in Communications Strategy. His research is in the area of behavioural economics and its applications to consumer wellbeing, marketing and policy. He is also the director of the India Innovation Institute at the University of Toronto. He works with ideas42 and serves as advisor to a number of welfare organizations. Dilip Soman's book The Last Mile is part of the OSC's collection.

(Source: Rotman)

Jason Zweig (@jasonzweigwsj) became a personal finance columnist for The Wall Street Journal in 2008. Zweig is also the editor of the revised edition of Benjamin Graham’s The Intelligent Investor (HarperCollins, 2003), the classic text that Warren Buffett has described as “by far the best book about investing ever written.” He is the author of Your Money and Your Brain (Simon & Schuster, 2007), one of the first books to explore the neuroscience of investing, and The Devil’s Financial Dictionary (PublicAffairs, 2015), a satirical glossary of Wall Street. Contact Knowledge Services for assistance in retrieving Jason Zweig's articles from The Wall Street Journal.

(Source: personal website)